Executive Education
Training built forbusiness leaders
Bespoke programs that give leaders and teams the shared language, practical fluency, and sharper understanding they need to navigate what's changing in marketing — and how to respond.
Common Formats
Executive briefings for senior leadership
Interactive sessions for marketing teams
Multi-part enablement series to build capability over time
Cross-functional sessions (marketing, data, product, engineering, legal)
Customizable Topics
What We Teach
Every session is tailored to your organization's maturity, goals, and competitive context. Here are starting points — not fixed menus.
Preparing for the AI Era
Understanding AI, key concepts, and how marketers and communicators can benefit from the technology
Prompting with Purpose
Practical prompting strategies for ideation, research, writing, and analysis — including Claude Cowork and ChatGPT Projects
Everyday Business Productivity
Using AI for summarizing, drafting, organizing thinking, preparing recaps, creating presentations, and supporting decisions
Ideation, Briefing & Creative Development
Brainstorming, concept development, brief writing, and mood boarding with ChatGPT, Claude, and Firefly
Audience Simulation & Synthetic Personas
Synthetic persona development, audience simulation, segmentation thinking, and pressure-testing messaging
Content Creation with AI
Faster drafting, better iteration, and stronger marketing communications across written, visual, and presentation formats
Visual Thinking & Brand Expression
Visual exploration, mood boarding, concepting, and brand expression with Adobe Firefly and generative AI platforms
Search in the AI Era
SEO, discoverability, and answer engine optimization as AI reshapes how consumers search and brands get found
Personalization at Scale
Tailoring content, messaging, and experiences to different audiences while balancing relevance, privacy, and trust
Building Custom AI Helpers
Creating GPTs, lightweight apps, and repeatable AI workflows for briefing, planning, message testing, and knowledge sharing
AI for Go-to-Market & Sales Support
Using AI for lead generation, outreach, social selling, sales enablement, and campaign acceleration
Autonomous Agents
How agent-based systems may support research, planning, optimization, reporting, and execution across workflows
Measuring What Matters
Using AI to analyze results, generate recaps, identify patterns, and rethink KPIs and optimization
Operational Readiness for AI
Tool adoption, workflow integration, experimentation culture, governance, and building internal confidence
Risks, Ethics & Responsible AI Use
Hallucinations, bias, copyright, privacy, deepfakes, disclosure, and experimenting responsibly within company guidelines
Published Author
Marketing with AI for Dummies
Now in its 4th print run with five language translations, Shiv's book has become a go-to resource for marketers navigating the AI revolution. It brings the same practical, no-nonsense approach that defines all of our education programs.
If useful, teams can include books as part of an engagement for all participants — a tangible takeaway that reinforces learning long after the session ends.
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Build Your Program
Every engagement is bespoke. Tell us about your team, your challenges, and your timeline — we'll design the right program together.
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