Rohini & Shiv

Who are we?

We're a husband and wife team who wonder about the world that our children will inherit. Their world will be mind-bogglingly technologically advanced. That's wonderful. But it may also be a world in which people don't trust one another and don't care to listen to opposing viewpoints. A world with less understanding.

This book is a mission driven effort for us. We live in a new reality—where the lines between fact and fiction are blurred. It’s on us to figure out how to navigate this new post-trust era as it isn’t good enough to blame our leaders and the media. We hope this book will help in a small way.

Who is Shiv?

Shiv advises Fortune 500 companies and startups on strategy, marketing and how to succeed in the digital era as the Founder of Savvy Matters. Prior to starting his consultancy, Shiv drove marketing, innovation and digital strategies at Visa as the SVP & Global Head of Innovation Go-To-Market and the SVP & Global Head of Digital & Marketing Transformation. Earlier he ran digital marketing across paid, owned and social media at PepsiCo as their Global Head of Digital. He has previously advised Ford Motor Company, Chanel, Genentech, Citibank, and Verizon and is a member of the Board of Directors at United Rentals Inc., a Fortune 500 company.

In 2016, Shiv was inducted into the American Advertising Hall of Achievement and has been recognized by Adweek as a Top 50 marketer twice (#11 & #14). He was also recognized as a Media Maven by Ad Age and was featured on their magazine cover. Over the years, Shiv has been featured or quoted in the Wall Street Journal, USA Today, Forbes, Ad Age, Adweek, Huffington Post and the Harvard Business Review.

Shiv is also the author of Social Media Marketing for Dummies which is in its fourth edition and has been translated into several languages.

Who is Rohini?

Rohini is a board-certified clinical psychologist in California and New York. She is the author of numerous scholarly articles in the area of trauma and resilience. She has conducted research on the effects of stress on children and adults at The Mount Sinai Hospital in New York. Rohini has been invited to edit peer review articles on anxiety disorders. She completed her post-doctoral fellowship at the Boston University School of Medicine and conducted field work at Mass General Hospital.